CASE STUDY: MONSTER
ABOUT MONSTER PRODUCTS
Although known for audio/video cables, Monster has manufactured over 6,000 products, producing speakers, headphones, power strips, mobile accessories, and automobile audio systems. To save money and remaining innovative, the company leads its own marketing and ads in-house. Each week, agency-quality ads are produced and distributed to top retailers.
THE GOAL: PULLING FOCUS
The Powercard came in 5 original color. To help reduce an overstock in red I was tasked with making an eye catching ad. A mobile prop was required to relate usage. To create impact and grab attention, I built vibrant blue background to contrast with the Red. I also needed to pull focus away from the prop, keeping attention on the product.
MORE MARKETING ADS