CASE STUDY: MONSTER
ABOUT MONSTER PRODUCTS
Although known for audio/video cables, Monster has manufactured thousands of products: speakers, headphones, power strips, mobile accessories, and more. To save money and remain innovative, the company produces its own in-house marketing ads. Each week, agency-quality ads are produced and distributed to top retailers.
THE GOAL: PULLING FOCUS
The Powercard came in 5 original color. To help reduce an overstock in red I was tasked with making an eye catching ad. A mobile prop was required to relate usage. To create impact and grab attention, I built vibrant blue background to contrast with the Red. I also needed to pull focus away from the prop, keeping attention on the product.
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